Monday 28 December 2009

Understanding online shopping

Selling on Ebay is not really difficult. You find something you want to sell, take a photo, write up a description, decide on a price and post it on ebay. If someone buys it, you receive the money electronically and you go to the post office to mail it.

Many people make a business out of Ebay. Some people use Ebay as their only source of income. Even in Israel, this is possible. This is a brief guide to let anyone know what they need to consider if they want to start selling on Ebay. I can't tell you if you will be successful or not, but there are things to consider before spending time and money launching a business.

First things first: understand online buying behavior. People buy stuff online for 2 reasons:

1. because it's cheaper

2. because they can't find the item anywhere else.

Aside from these situations, why would someone pay a bunch of money for shipping, wait weeks for delivery and take a risk of getting scammed and not receiving what they ordered? People love online shopping because you can do it from home, but there are also hassles. As much as the computer gurus 10 years ago predicted that we'd be buying everything online, most average people would rather shop in real stores. Think of yourself and your family and friends.... do you buy everything online? No, of course not. If someone can't find what they're looking for locally or if they are a cheap-o and want to pay bargain basement prices, then they will go online.

As an Ebay seller, you are competing with all the malls and Wal-Marts and craft fairs for customers. To succeed, you have to give customers a reason to buy your stuff over what's locally available. Either you are selling something rare and hard-to-find or you are selling something common and you're selling it for cheap.